CASE STUDY
Preparing Synergy for WA's energy market reform
Synergy is the Western Australian Government's largest energy generator and electricity retailer, serving over one million residential and business customers in the state's South West Interconnected System
The Challenge: Supporting Market Readiness
We worked closely with Synergy’s WEMMR team and internal stakeholders to support business readiness for upcoming wholesale energy market reforms.
Our focus was on helping teams understand the impact of the Energy Transformation Strategy, align operational planning, and prepare for future market changes across the business.
The Solution: Transformation
- Strategic Alignment: Supported the interpretation of market reforms and translated them into practical operational outcomes.
- Program Coordination: Aligned stakeholders, teams, and SMEs to support coordinated decision-making across the program.
- Operational Readiness: Assessed the impact of future market and system changes on operations, governance, and planning.
Business Value & Impact: Certainty through advisory
The WEMMR Program strengthened Synergy’s readiness for one of the biggest transitions in WA’s energy sector.
- Improved Market Readiness: Gained greater clarity around the impacts of wholesale energy market reform and regulatory change.
- Stronger Business Alignment: Improved collaboration across teams to support more consistent transformation planning.
- Future-Focused Capability: Strengthened Synergy’s ability to adapt to ongoing energy sector change and future market demands.
OUR APPROACH
THINK OUTSIDE THE BOX
IDENTIFY THE PROBLEM
01
Phobos works to clearly define the problem within the context of the broader system, understanding constraints, data, dependencies, and real world pressures before anything is built.
BUILD THE SOLUTION
02
An experienced team designs and delivers the solution end to end, from architecture through to integrations and release, ensuring it works within existing systems and real operating conditions.
EXECUTE THE OUTCOME
03
We ensure the solution delivers measurable results in the real world, optimising, iterating, and embedding it into operations so value is realised and sustained.
